Whipped up
Iconic New Zealand brand Lisa’s, launched a campaign for their new product that included social promotions, a food truck and in-store sampling.
The Lisa’s travelling food truck was the hero of this campaign. Tenfold transformed this 1965 Austin FGK30 Ice Cream Truck into a mobile brand experience.
Summer promotion
During the lead up to summer, Lisa’s truck travelled around key Auckland festivals and events promoting the new products.